06 | 2022 Sanna Valkeejärvi
Kipinä is supporting beach volleyball player Niina Ahtiainen's career and her journey towards the Paris Olympics.
What links Kipinä and Niina Ahtiainen? Values and the desire to succeed, at least. Fairness, sustainability, well-being, working together, nature and goodwill are things that Niina values and wants to highlight through her work. This is a good starting point from which to build a partnership between the sponsor and the athlete.
Niina's goal and plan is to become a top-tier athlete and build a long career in beach volleyball. Kipinä is supporting her in achieving this while also gaining significant value from the partnership. Above all, however, the people at Kipinä want to give back by helping a young and promising athlete.
"All our operations stem from our core values, which are centered on fairness, sustainable development, pride in our work, mutual respect, and a continuous desire to learn. It was wonderful to find an athlete in Niina who operates on these exact same values and shares a passion for reaching the global summit in her sport.
We also believe that when good things go around, everybody wins. When we succeed, we want to play our part in giving good back to society and supporting Niina in her career. You can never have too much passion for what you do, and we're thrilled to be able to help such a sweet and genuine guy do what he loves to do." Kari and Olli describe their collaboration.
Sustainability and responsibility are so important to Kipinä And Niina. As part of their journey together, Kipinä compensates Niina for her flights to the games through the Compensate service.
Niina has already been knocking on the door of the world elite in a sport that is massive globally and still holds ample growth potential in Finland. Originally from Imatra and currently residing in Lohja, Niina's international beach volleyball career and three years of training in Prague have shaped her into a grounded global citizen.
Niina travels the world's competition circuits for several months each year.
Key achievements to date
U18 European Championship Bronze
U20 European Championship Silver
3 Finnish Championships
5th place in the European Championships
5th place in a highly competitive World Tour event
The first milestone on our shared journey has already been reached. Niina and her partner, Taru Lahti-Liukkonen, are heading to the Beach Volleyball World Championships in Rome in early June. The tournament is the main event of the summer, and Kipinä is enthusiastically cheering Niina on.
In addition to the 2022 World Championships, Niina's future goals are to succeed at the European Championships in summer 2022 and, above all, the 2024 Paris Olympics. And Niina's goals don't stop there, she already has the next Olympics in mind. So perseverance is another thing that unites Kipinä and Niina.
Follow Niina's journey:
Instagram: @niinajohanna
TikTok: niinaahtiainen
Sanna Valkeejärvi