06 | 2022 Sanna Valkeejärvi

Kipinä is supporting beach volleyball player Niina Ahtiainen's career and her journey towards the Paris Olympics.

What links Kipinä and Niina Ahtiainen? Values and the desire to succeed, at least. Fairness, sustainability, well-being, working together, nature and goodwill are things that Niina values and wants to highlight through her work. This is a good starting point from which to build a partnership between the sponsor and the athlete.

Niina's goal and plan is to be a top athlete and have a long career in beach volleyball. Kipinä will help the athlete to achieve this and at the same time will gain a lot of benefits from the cooperation. But above all, the people at Kipinä want to put good things into circulation by helping a young and promising athlete.

"Everything we do is based on our values, which are at the heart of justice, sustainability, pride in what we do, respect for each other and the desire to learn. It was also great to find Niina from the sports side, who has identical values and a passion to become a world leader in her sport.

We also believe that when good things go around, everybody wins. When we succeed, we want to play our part in giving good back to society and supporting Niina in her career. You can never have too much passion for what you do, and we're thrilled to be able to help such a sweet and genuine guy do what he loves to do." Kari and Olli describe their collaboration.

Sustainability and responsibility are so important to Kipinä And Niina. As part of their journey together, Kipinä compensates Niina for her flights to the games through the Compensate service.

Niina has been knocking on the world's top for a while now in a sport that is very big in the world, but still has plenty of room for growth in Finland. Niina's roots are in Imatra and she currently lives in Lohja, but an international beach volley career and 3 years living in Prague to train has made her a citizen of the world with her feet on the ground.

Niina spends several months a year touring the world's playing fields.

Best achievements so far

U18 European Championship bronze
U20 European U20 silver
3 Finnish championships
5th place in the European adult championships
5th place in a tough World Tour event

The first objective has already been achieved on the joint journey. Niina will go with her partner Taru Lahti-Liukkonen to the World Beach Volleyball Championships in Rome in early June. The Games are the main event of the summer and Kipinä is already on fire cheering Niina on at the Games.

In addition to the 2022 World Championships, Niina's future goals are to succeed at the European Championships in summer 2022 and, above all, the 2024 Paris Olympics. And Niina's goals don't stop there, she already has the next Olympics in mind. So perseverance is another thing that unites Kipinä and Niina.

Follow Niina's journey:

Instagram: @niinajohanna

TikTok: Sooty Tit

Sanna Valkeejärvi